April 25, 2012A European company, Beenz Europe BV, has purchased the domain name for $20,000 and placed a “coming soon” page on the web site. The domain purchase was made through domain aftermarket was one of the most spectacular failures to lose its, um, beenz in the bust last decade.

Beenz rewarded web surfers with a virtual currency called beenz when they did things like visit certain web sites, by things online, etc. These beenz could then be cashed in for merchandise at various online retailers.

After raising nearly $100 million in venture capital, the company wound down operations in the bust. The purchaser of its assets let the domain name expire and the domain transferred owners multiple times after that prior to the recent sale. (The fate of rival Flooz and its domain name has been similar. It’s currently parked.)